Email is the most used service on the Internet and, doubtless, most useful. Many people use the Internet only for checking their emails. Email marketing can be useful only if done right. Otherwise, it can get you more harm that benefits. However, there are things you can do in order to ensure that your email marketing campaign is going to be successful. In this article we provide you with 7 email marketing best practices.

When he told what the Email message said the hair on the back of my neck started to crawl. I got a little freaked out. Was something from the metaphysical trying to send a message to my friend via these emails?

There are also concerns that email marketing will not be well received by potential customers. This is an important concept because Internet users can be overwhelmed with spam each day. Receiving such mass quantities of spam every day can anger some Internet users.

Email is also the most effective way to target the people more likely than any other group to respond - your existing customers. An in-house email list (built with their permission) is one of the most valuable assets a business can have.

Self-service email marketing features do-it-yourself software. With self-service email marketing you can create professional email campaigns, deliver your campaigns at anytime, and get detailed tracking reports. If you’ve got the time to take care of your own email marketing campaign, self-service may be just right for your business!

This is also called the KISS principle. Use intrigue in the email. Just as the email subject line arouses curiosity in the email, the email should be able to sustain the curiosity. The result should be a curious would-be customer who cannot wait to go from the email to the website where you sell your products.

One of the most obvious advantage opt-in marketing brings is a faster and affordable method of advertising and marketing compared to other media communications. You can also receive an almost instantaneously feedback from your email subscribers.

You must include bullet points in order to make your marketing email easy to read. You do not ever want to include large blocks of text. Short simple bulleted points that list the advantages that your product can provide will make it easy for the recipients to see the important facts as a glance.

Emails regarded as spam can have dire consequences for your organization as not only will your reputation be in jeopardy, but legal action may be pursued in many parts of the world.

Links that are sent word-wrapped will not appear as clickable links in plain text email delivery systems. The recipient will only see the words. They wont see the link and they wont know what the link is. Not sending full website addresses is another way to guarantee email marketing failure.

The use of opt-in lists has greatly helped to reduce spam. Visitors to a website can choose to register to receive email messages from the business. This is called "opting-in." These customers can also remove themselves from the list when they no longer wish to receive messages from the company. Using an opt-in list not only helps the customer avoid unwanted email, it also helps the company to ensure they remain in compliance with anti-spam laws.

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