With more companies adopting blogs, we're starting to see what works and what doesn't work from a design perspective. As a cue from Jakob Nielsen's article on the topic, here are thing problems I often find.
Call it a Renaissance if you like but the only way is up, no matter what you want to bring to the Web. Design mavens can now stretch CSS, JavaScript and even Flash to their limits, while maintaining clean, lightweight, elegant sites that embrace different platforms and even shrink to suit the mobile Web.
Another important aspect of the mortgage website design in the web 2.0 world is that there be plenty of original content. The reason websites should be designed with original content pages is that it will help the mortgage broker websites get a higher ranking in the search engines. This original content should be updated on a regular basis in order to keep the rankings high.
As a realtor selling realty, you must do your best to generate new leads, prospects, and referrals with your website design. These aspects of the business are a realtor's lifeline of course. Without leads, there would be no deals. And without deals, there would be no sales. And you know the rest. So, there's no doubt an ongoing issue/goal for agents is trying to generate enough leads to build and sustain a career.
On the other hand, don’t assume that a company that charges $10,000 will necessarily be better. The anonymous nature of the Internet makes it a breeding ground for charlatans, so do your homework. Unless your site is extremely complex (for example, has a shopping cart system designed to handle hundreds or thousands of products and images), you can get amazing quality for a fraction of that price.
The visitor should instantly feel that the subject relates to them, clearly defines their problem and offers the best solution. The copy should share something about the company. People want to know and trust who they are doing business with.
No doubt, there are many who can turn out professional websites, but few who will volunteer to spend dozens of hours consulting with a client, designing a clear and unconfusing website, and sweating over ad copy, pictures and all the major and minor details — in essence, creating a online marketing vehicle.
Next most popular are yellow green (coming up fast) and light blue. Some links and headings that I've seen in these design-fad colors are almost impossible to read.
Web 3.0 has been used in some multi national companies at a small scale and will get popularize by the end of 2010. Experts are amusing that it will bring a number of innovations in the internet world of tomorrow.
Most stores use an online catalog type of format organized by category. An ecommerce web site must not only present the merchandise effectively, it must provide a safe and easy way for customers to order. Your customers will browse at your web site, select some items, and then pay for them. When you set up an e-commerce shopping cart, you're providing a way for your customers to bring their purchases to the cash register.
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